Kick just started rolling out something streamers have been asking for a long time. Official analytics and a verified media kit.
The image above shows what the early version looks like. It’s a clean dashboard that displays your follower count, followers gained in the last 30 days, and your average concurrent viewers. All of it is labeled as “Official KICK stats,” which means brands and agencies can trust the numbers instead of relying on third-party tools or self-reported screenshots.
This is a meaningful shift for Kick. For years, one of the biggest complaints from streamers was the lack of reliable, official analytics. If you wanted to approach sponsors, you usually had to rely on Streamlabs, StreamElements, or other third-party trackers. Now Kick is building its own system and giving creators something they can actually use in brand conversations.
Interestingly, this is coming around the same time as Kick’s new option to hide your CCV from the directory. It’s an interesting combination. On one side, Kick is giving streamers more control over what the public sees. On the other side, they’re creating an official way for serious partners to see your real performance numbers. It feels like they’re trying to serve two different needs at once.
I’ve been pushing Twitch for something similar for a while. I even asked the Twitch CEO directly if they had any plans to let streamers opt in to a clean stats page (something like twitch.tv/daopa/stats) that third parties could view. His response was cautious. He basically said they have to be careful about sharing internal data between different people. I get the concern, but it’s still disappointing that Twitch hasn’t moved on this.
Kick is taking a different approach. They’re giving creators an official media kit while also letting them hide their live numbers if they want to. It’s not perfect yet, since this is still early access, but the direction feels right.
For streamers who do sponsorships or work with agencies, having verified stats from the platform itself is genuinely useful. It removes one more layer of doubt brands might have. Of course, how well this works will depend on what data Kick actually includes once it leaves early access and how easy it is to share.
Right now it looks promising. It’s one of the more practical features Kick has added in a while, especially for mid-size and growing creators who are trying to land real brand deals.
Have you gotten access to the Media Kit yet? What do you think about Kick finally giving out official stats?
