Buying reddit ads to promote streamers

Twitch buys reddit ads promoting streamers

So while visiting reddit this morning, I have seen a promoted thread by 'twitch' which says the following:



"I'm Nick Eh 30, a Canadian-born professional Fortnite streamer & creator. I'll be doing an AMA over in r/FortNiteBR at 1:30pm EST on 11/14. Get your questions ready, please and thank you!"

If you click on the link, it sends you to this URL:

https://www.twitch.tv/?rdt_cid=2754764246642879261

Which is odd because it doesn't send you to the subreddit nor to the Nick Eh 30 twitch page. I don't think I have seen any reddit ads similar to this before done by 'twitch'.  This maybe a new campaign push for Twitch using reddit ads to bring in more visitors over to the twitch platform. I will post up any other new twitch ads if I come across them on reddit.  If you happen to see anything unique in this front, please fill free to comment below. I think this is really interesting that twitch is pushing this way for advertising.

Another Ad from 'twitch" but its 22 days old can also be viewed in different subreddits.



Both Ads focus on the fortnite game and fortnite streamers. This ad was a video, didn't appear to have any upvotes and no comments.

The URL sends you to the Twitch but also has tons of extra parameters.

https://www.twitch.tv/?%243p=a_reddit&_branch_match_id=723473051234974098&ttid%3Deab80f788b=&utm_campaign=Mediahub_REDDIT_Invite_RotationalMedia_Tracker&utm_medium=paid%20advertising&utm_source=Reddit&~campaign_id=762653270706564461&~creative_id=765558173245671464

What is interesting here is the "Mediahub" parameter. Mediahub is a AD buying and planning agency. It appears twitch is using this company to advertise the platform across different websites and social media. The streaming platform war is starting to heat up and 2020 is going to be a very deciding year for all the platforms in this space.

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11/22/2019 - Update on this post, another Twitch Reddit ad that is embedding the live stream of a certain streamer.




This is a really interesting ad because its doing a embed and not a image or video.  The streamer's live view count showed over 74,000+ at certain times. If they continue this embed ad and consistently use the "Lirik" channel as the embed, expect this channel views to compound higher.

Checking 3rd party stats, the "Lirik" channel generally has 100k to 180k video views. During this reddit ad embed, the video views has increased to 1.3 million views and followers for that day also tripled.

More Twitch Streamers have autoplaying embed ads on reddit, check out the following screenshots:

CohhCarnage


I didn't manage to get the screenshot during its live session, but this is also interesting to note here.  The ads are hardcoded with the streamer link, its not dynamic switching to other live streamers.

Nickmercs


DrLupo


Annemunition


Nickeh30


Jericho


There was also a ad for "Timthetatman" but I didn't manage capture that screenshot. This is pretty interesting list of streamers to pick from out of the platform. Tim's stream is marked as mature, so when that Ad with the autoplaying embed shows up, its a black screen pop up that people need to click in order for the stream to start up.

Twitch is spending alot of money on these reddit ads, and its a mix of general twitch ads and these focused autoplaying embeds for a handful of streamers.

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Update to this posting 11/26/2020

Just noticed another streaming ad on reddit but this time it was FB Gaming advertising.  Here is a screenshot of the ad post on reddit.

WOW Classic launch breaks over 1 million viewers!

Amazing turn out for Blizzard's World of Warcraft classic launch on Twitch.  As of 6 PM EST, over 1 million viewers are watching streamers trying to play the game. 

Here is a screenshot of the top most streamers on Twitch who are currently streaming wow classic.

Top 5 Classic WOW Streamers include the following:

1. Asmongold - 220k
2. sodapoppin - 97.8k
3. Method - 45.4k
4. shroud - 45.1k
5. ZeratoR - 34.1k

Sadly so far from what I have seen the World of Warcraft classic servers are not able to handle the load of players. Huge queue wait times, then when people are in the game its really laggy and rubber banding all over the place.

Its going to be very interesting to see how the viewership on Twitch is going to hold out for wow classic.  Usually new games get a pop up in views for the first day and then it starts to dip down in the following days.  I have a feeling things maybe alittle different in the case for wow classic. Their appears to be a synergy of personality streamers and wow players who view these streamers as they play the game themselves.  The race to level 60 is also going to take some time to achieve which is another viewer draw to streams.

This whole event for me personally is something I cant understand. I use to play WOW back in 2006 and was very active in PVP.  I managed to become one of the first Warlocks on the server to get max pvp rank of High Warlord.

Here is my character with the high warlord tag.

I don't have any itch to play world of warcraft again. Its pretty amazing to see so many have the opposite viewpoint.  But as time goes on I guess we will see if people stick with it or if this was one big gimmick that people quit in a week or two.

Subscriber Only Streams feature in beta

Twitch just launched a new feature for streamers that allows them to set their channel to subscriber only mode for viewing.

It is currently in a beta phase, open to partners and affiliates who are eligible. The requirements to have this feature enabled on your account are as follows:

• Must broadcasted at least 90 unique days as affiliate or partner.
• No Twitch TOS, Community Guideline violations in the same 90 day unique time frame.

Once you have the new feature available, you will see a new option show up on your creator dashboard under 'Stream Information" called audience. This is where you will have the ability to enable subscriber only mode for viewing.

 You have to set this option before you start streaming, it will not allow for changing during a active session.

Following are my personal opinions:

PROs for using subscriber only feature

• Additional Monetization
• Gated content barrier, due note their is a 5 minute preview window
• Perk / Loyalty building

CONs for using subscriber only feature

• First time viewers maybe turned off by paywall
• Embedded streams on external websites will show splash subscriber screen, no preview with out login

Additional:

Subscriber streams have a special tag assigned to them which allows you to see all active streams that are currently in this mode.

Visit the following URL to see this in action:
https://www.twitch.tv/directory/all/tags/c22bdbea-f4f9-40b4-9f01-bd6f702a37f8

Notice: Many gaming companies such as Blizzard, Riot, Valve, CCP / EVE Online, CD Projekt Red and more have specific terms against using their IP behind paywalls. Make sure to review all video policies and obtain correct licensing/permission before using content from others in sub only mode. 

Remove Channels from recommendations guide

How to Remove or Hide Channels from Recommendations on Twitch (2026 Guide)

If you keep seeing recommended channels on the Twitch homepage that you are not interested in, you can easily hide them. Twitch lets you tell the algorithm “Not Interested” so those channels stop appearing in your recommendations.

In this fully updated 2026 guide, we show you the exact steps that still work today. The process is quick and works on both desktop and mobile.

Step 1: Go to the Twitch Homepage

Go to www.twitch.tv or click the Twitch logo in the top-left corner of any page.

On the homepage you will see sections like “Live channels we think you’ll like”, categories, and other personalized recommendations.

Step 2: Remove Unwanted Channels

Find the channel you do not want to see anymore. Click the three vertical dots (⋮) next to it.

Select “Not Interested” (or “I am not interested in this channel”).

Repeat this for any other channels you want to hide. You can also expand any section by clicking “Show more” to see and hide even more recommendations.

How to Hide Recommended Games / Categories

The same method works for game recommendations that appear below the live channels.

How to Undo a “Not Interested” Mistake

If you accidentally hide a channel you actually like:

1. Click your profile picture (top right)
2. Go to Settings
3. Click the Recommendations tab
4. You will see a list of hidden channels — click the X next to any you want to bring back

Pro Tips to Improve Your Recommendations in 2026

• Follow the streamers and games you actually enjoy - Twitch uses this data to show you better suggestions
• To follow a game: Use the search bar at the top, click the game box art, then click the big Follow button on the directory page
• The more you follow and watch content you like, the fewer irrelevant recommendations you will see

Frequently Asked Questions

Does “Not Interested” remove the channel forever?

No. It just stops Twitch from recommending that specific channel to you. You can always undo it in Settings.

Does this work on mobile too?

Yes - tap the three dots on any recommended channel and choose “Not Interested”.

Will hiding channels affect my Following page?

No. Your Following page only shows channels you have followed. This only affects the homepage recommendations.

Final Thoughts

Cleaning up your Twitch recommendations takes just a few clicks but makes the homepage much more enjoyable. Use the “Not Interested” option freely and follow the games and streamers you love to train the algorithm.

Want even cleaner recommendations? Follow more of the content you enjoy and regularly use the three-dot menu on anything you do not like.

If you have any other Twitch homepage or recommendation questions, drop them in the comments and I will help you out. Happy streaming!

Views from Outside Twitch update

Update to 'Views from Outside Twitch'

A undocumented change happened in the stats dashboard for Twitch streamers that you should know about! Views from Outside Twitch has a source called "Direct" and you are probably wondering what exactly gets put into the direct section?

Answer is any sub-domain urls that are embedding your stream all get put into direct -see update note. Note: It also include other things but to the best of my knowledge its mostly subdomains. If anyone knows what else is put into the direct bin, please let me know by commenting below!

In the past you would be able to see blogspot and gamepedia being listed in this stat section- see update note. Here is a example of that via the screenshot

Now its more limited, here is a recent screenshot from the "Views from Outside Twitch" section.

What is more helpful for streamers to know? A Bulk number of external views coming from who knows where or knowing each of the URLS of the top most external views. In my opinion its better to know the exact domains / subdomains and URLS of what is showcasing your stream. Right now if any gamepedia wiki features a streamer, they will not have any idea where that viewership traffic is coming from because it will not list gamepedia anymore in the views from outside twitch section.


Having a section called "Direct" just doesnt make sense either. When you are listing views from outside twitch and then put in something called direct, people will be confused. I hope they do some changes in the future to bring back the more detail reporting. The more information streamers know about how and where their streams are being consumed the better planning and decision making can occur.

Update - 6/6/2020 - "Twitch has made changes and now shows subdomain information in the views from outside twitch section. Not exactly sure when they implemented the update, but basically they took the suggestion from this post and fixed it to show subdomains and other helpful information."

Atlas Launch delayed, but the hype meter was on overdrive

Atlas Launch has been delayed, viewers showed up in mass on Twitch.

During the failed launch of Atlas on Dec 19, we saw over 210,000 viewers on Twitch waiting to see what the game is all about. For a game with very limited information other then some screenshots and 2 trailers, I find the hype meter really high.

Some of the biggest streamers on Twitch all switched from their regular scheduled formats to showcase this new game. Here is a look at the game directory on Twitch with some thumbnails of majority of the streamers.

Judging by the interest in viewers and of streamers, this game may do really well if the next launch window isn't delayed again. What makes this game different from other mmo's is how they are saying its going to be similar to EVE Online with having a majority of players on a single shard.  If they can pull that off, with ARK like mechanics and trading economies from EVE, this maybe one of the best games for streamers to get into for regular sessions.

Check out our new PlayAtlas wiki website being developed.

That being said, if it gets into EVE Online mechanics with full loot and ship loss it may turn off a lot of players. All of it depends on the time it takes to create ships and gear. If its very easy to create ships and gear then that also makes things alittle gimmicky. Since its on a single shard type of server setup, stream sniping is going to be a issue for streamers.

12/21/2018 - Latest Update from community manager states they will be allowing some streamers into the game before launch. Here is the discord screenshot of the full statement.

Overall this entire roll out has been poorly managed for the game in my opinion.  A lot of things should of been setup and handled better way before launch date(s).

How to get free game keys sponsor for your twitch stream!

Unlock Free Game Keys and Sponsorships: The Ultimate 2026 Guide for Streamers and Content Creators

As a streamer or YouTube creator, scoring free game keys isn't just a nice perk - it's a powerful way to keep your content fresh, engage your audience, and open doors to bigger opportunities with game developers. In 2026, the competition is fiercer than ever, but the right platforms make it easier for legitimate creators to connect directly with publishers who are eager for authentic coverage.

These specialized services act as matchmakers. They verify your channels by linking your Twitch, YouTube, TikTok, and social accounts, pulling real data on your audience size, engagement, and content history. This screening process helps cut out fake accounts and ensures developers are sending keys to creators who will actually deliver value. The more you stream, post, and grow your following, the more opportunities come your way.

Here are the key platforms I rely on regularly to fuel my Twitch channel with new titles. I've updated this list with the latest info for 2026, including some important platform consolidations.

1. Keymailer.co

Keymailer remains one of the leading game key distribution platforms, connecting over 55,000 accredited gaming influencers with publishers and developers. It's perfect for discovering new releases, requesting keys, and even participating in creator programs. Publishers list their games, and creators like you can browse and apply based on your niche.

Pro tip: Get accredited to stand out - it signals to publishers that you're an active, genuine creator.

2. Noiz.gg

Noiz.gg offers key distribution along with fun monetization opportunities through quests and campaigns. It's a vibrant platform that helps creators earn while engaging their communities with brand partnerships in gaming and entertainment.

3. Terminals.io

Terminals.io is a robust key distribution and PR platform with access to over 29,000 verified media, streamers, and YouTubers. Developers use it to get games in front of the right eyes efficiently, while creators can request keys and stay updated on upcoming releases.

4. Gamesight.io

Gamesight.io excels in targeted key distribution and creator programs. They've paid out millions to creators and distributed hundreds of thousands of keys. It's ideal for building relationships with AAA and indie studios through structured campaigns.

5. Xsolla Partner Network

Xsolla's Partner Network is performance-driven, offering game keys, affiliate programs, and sponsorship opportunities. It's great for creators looking to monetize through promotions and earn while playing. The platform has grown even stronger through strategic integrations.

Note: Arsenal.gg and Rainmaker.gg Integration

Arsenal.gg evolved into Rainmaker.gg and has now been fully integrated into the Xsolla Partner Network. This consolidation brings together analytics, key distribution, and powerful creator tools under one unified platform. If you were using Arsenal or Rainmaker before, your accounts and opportunities are now managed seamlessly through Xsolla.

Pro Tips to Maximize Your Success

• Complete your profile thoroughly: Link all your channels and socials for accurate verification and better game matching.
• Be selective and consistent: Request games that fit your audience and deliver high-quality streams or videos promptly.
• Track your metrics: Many platforms provide analytics - use them to understand what works and grow your channel.
• Build relationships: Positive interactions can lead to repeat opportunities and exclusive sponsorships.

These platforms have helped me tremendously in keeping my content pipeline full. If you're serious about growing as a content creator, sign up for a few and start exploring what's available today.

Know of any other great services not listed here? Drop a comment below or reach out - I'm always on the lookout for new ways to support the streaming community!